This National Fried Rooster Chain Is Acquiring a Major Manufacturer Refresh

Karen

Just in the earlier pair a long time, it appears to be like quick-meals hen chains have hatched in report figures throughout the region (like this California model that’s about to go national). All this has spurred a person typical fried rooster chain with 1,200 locations in 48 states—often discovered in truck stops and ease stores—to recognize that right after many years less than the radar, it’s time to make by themselves much better recognised.

Chester’s Hen was founded in the 1960s in Birmingham, Alabama. In the 1980s, the brief-company manufacturer moved in to some private-owned dining establishments all-around the place, and then spread into some supermarket chains for customers to seize a fast, prepared-to-try to eat food. These times, Chester’s is frequently found with storefronts in interstate relaxation regions and travel centre spots, such as Love’s Journey Stops.

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Lately, a rep for Chester’s explained to Try to eat This, Not That! that the brand has gained a enthusiast foundation ranging from truck motorists and people to James Beard Award-profitable chef and Travel Channel Tv set host, Andrew Zimmern.

Chester’s suggests their energy lies in an aged family members recipe that involves marinating the hen in a exclusive components, then double-breading it ahead of it drops in the frier.

QSR experiences that whilst Chester’s executives regarded they have a standout item between the existing market, the manufacturer hadn’t gotten a makeover since the early 2000s. As Restaurant News documented earlier this thirty day period, the Chester’s Hen re-do would be “developed to develop a better link among the shopper and Chester’s well known fried rooster, organized refreshing in retail store during the day.”

Chester’s Hen launched a re-imaging initiative shortly ahead of the pandemic, but, of study course, comprehensive execution was place on pause.

Today, however, the Chester’s model refresh formally has takeoff. They have introduced a new site, an current brand, and new branded packaging, all with eye-catching blue and pink accents in distinction to their extra monochrome yellow palette of a long time previous. They’ve also redone their menu board structure and are redesigning their in-keep format and appear.

QSR stories that as of this month, the new Chester’s Chicken seem is presently in effect in a small amount of areas, these as a Love’s Journey Prevent in Durant, Oklahoma as perfectly as recently opened Chester’s shops in Monroe, Louisiana, and Elk Grove Village, Illinois.

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If you happen to be hitting the highway appear Labor Working day, you could give this vintage fried hen chain a next glimpse.

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