The no-fly travel company that wants to acquire you the scenic route


Byway’s founders hope to capitalise on mounting demand from customers for flight-absolutely free holidays, and to market the virtues of sluggish travel

“I never think I have at any time seen so many lifted eyebrows.” Cat Jones demonstrates on her decision to stop a steady work and launch a vacation company in November 2020 – midway through the 2nd Uk lockdown – when the top of most people’s vacation ambitions was a journey to the park. 

It was a curious conclusion, regardless of Covid. Journey agents were being having difficulties prior to the pandemic, as Skyscanner and other vacation websites democratised holiday getaway bookings. Border closures hammered the ultimate nail in the coffin for stalwarts these types of as STA Travel.

Undeterred, Jones made a decision to reboot the idea of a journey agency. The plan was to change how we travel though making the sector a lot more sustainable write-up-Covid. The final result is Byway, which features tailor-made and off-the-peg itineraries that are flight free of charge.

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“We stand by the theory that travelling as a result of the environment is much better than traveling about it,” says Jones. “There is just these types of romanticism and joy in journeys that go as a result of.”

As well as reviving a bygone way of seeing the environment, Jones hopes to capitalise on the fashionable movement to decrease traveling to save the earth (as exemplified by Sweden’s ‘flight shame’ motion and the politer Flight Cost-free Uk campaign). Its start comes as Europe revives aged sleeper trains to deliver a a lot more sustainable alternate to flying.

6 months on, does she still feel it was a excellent strategy? “Surprisingly, certainly,” claims Jones, who is using the services of due to mounting demand from customers. “Bookings have been traveling in.” 

Slow travel

‘We stand by the principle that travelling as a result of the earth is greater than flying above it,’ mentioned Jones. Impression: Jp Valery

Most persons reserving by means of Byway have a sustainable commitment, stated Jones, but some really don’t – they just want to go on an overland holiday and for someone to e book it for them. 

“There are a great deal of people today who are prepped and primed to do this kind of journey and just wanted another person to make it straightforward for them, which is truly what we’re attempting to do,” says Jones. 

Most of Byway’s itineraries are in the Uk. It has a handful of journeys operating in Europe this summer which will depend on journey limitations remaining lifted. Write-up-pandemic, there are designs to offer trips further more afield. 

“We experience like the minute for slow vacation is now,” states Jones.

Key image: The Jacobite steam train crosses the Glenfinnan viaduct in Scotland. Credit history: Adam Gavlak

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