Stay clear of non-important travel, Delhi Intercontinental Airport asks citizens in a campaign by 22feet Tribal Throughout the world


In a bid to really encourage persons to avoid non-necessary vacation, Delhi International Airport Restricted (DIAL) has introduced a social media marketing campaign with a series of #TravelTomorrow prices that push dwelling the message with a twist. The marketing campaign has been conceptualised by 22ft Tribal Globally, which is portion of the DDB Mudra Team.

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With the country grappling with the 2nd wave of the pandemic, individuals have been recommended to continue to be indoors to control the distribute of Covid-19. In a crisis of this nature, non-vital journey is best to be prevented. Having said that, constant reminders of attractive areas and serene beaches on social media can potentially set off housebound travellers to put their pending travel designs into motion. This insight was an enabler for DIAL to go against the grain of its individuality and launch a campaign that put the national interest initial, for the basic safety of the people and the nation.

Motivational travel rates can be on a regular basis viewed on social media, and they are often shared with a attractive backdrop that instantly can make a person want to be component of that exotic locale. The idea was to participate in around with people’s anticipations of this kind of inspiring journey offers. The campaign was introduced to lifestyle by putting a distinctive spin on normally employed phrases these kinds of as ‘Carpe Diem’ and ‘Wanderlust’ with visuals that are on the lookout out from a window, showing attractive places but from the protection of one’s house. 

Debashish Ghosh, Countrywide Imaginative Director, 22toes Tribal Worldwide, reported, “Social media captures an individual’s creativity, in particular when they are cooped up in their dwelling with a minimal set of activities. In the current circumstance, remaining property is the most effective way to defend ourselves and leisure journey will have to be avoided. Even though DIAL is at the forefront of receiving and facilitating help flights as properly as Vande Bharat flights from throughout the world the journey facilitator also took on the duty to dissuade men and women from non-vital journey. The workforce deployed a counter-intuitive consider on well-known travel verbiage to inject the message with a dose of levity. And which is how this marketing campaign arrived to fruition.”

 The marketing campaign is are living throughout social media platforms such as Instagram, Fb, Twitter and LinkedIn.





Innovative: Arjun Suri, Rukmini Sengupta, Utsav Gokani, Kartikay Khare, Sakshi Yadav, Debashish Ghosh

Business: Vishnu Nair, Vishal Mehra

Tactic: Shashvat Shukla

[email protected]

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