Saudi pavilion at ATM highlights Kingdom’s diversity


The Saudi Tourism Authority (STA) is showcasing an immersive pavilion at the ongoing Arabian Travel Current market (ATM) in Dubai, unveiling the splendor, ponder and vibrancy of kingdom’s dynamic tourism presenting.

Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority kicked off ATM’s Saudi Forum, indicating: “Over the final 12 months, what we have witnessed in Saudi is practically nothing much less than extraordinary. We welcomed more than 62 million domestic and intercontinental visits and recorded 72% recovery to pre-pandemic levels, outperforming the world and regional average.

“Saudi is incomparable, in its range, abundant lifestyle, real Arabian hospitality innate in its people today, archaeological web-sites and unique landscapes. We are a new, pulsating Saudi with a new way of life presenting created to fulfill the curious traveller.”

Saudi’s immersive pavilion is an interactive and various showcase to the international traveller, in collaboration with critical stakeholders to bolster Saudi’s presence at the Center East’s biggest journey trade event.

Saudi’s existence at this year’s ATM builds on the results of very last calendar year, continuing to develop relationships with and entice foremost models and enterprises as important partners, to create the world’s largest new desired destination.

The Saudi pavilion brings to lifetime the very best of the nation and showcases the warmth of authentic Arabian hospitality which is at the core of the site visitors working experience as they embark on their individual journey by way of Saudi. Breathtaking spot highlights, wealthy culture and heritage and a spirited enjoyment offering will encourage site visitors to discover Saudi, the untapped, undiscovered, authentic residence of Arabia.

From the pristine, beautiful coastline of the Purple Sea to the historic beauty of Diriyah, to the lush mountains of Aseer, Saudi presents an opportunity for the experience seeker, cultural explorer and those people seeking a one of a kind, loaded journey working experience.

Talking about what Saudi has new to provide in 2022, Hamidaddin claimed: “There is so substantially that is new, interesting and inspiring for travellers. The Riyadh Period was celebrated by much more than 15 million site visitors and the not too long ago introduced Jeddah Time gained extra than 200,000 website visitors in its to start with three days.

“We have four new Michelin-starred chefs opening eating places in Diriyah this year, and new lodges opening throughout Riyadh, Jeddah, Al Ula and – later this yr – at the Crimson Sea Challenge. What Saudi is undertaking is performing and this is not an prospect to be missed for buyers and site visitors alike.”

The Saudi pavilion at ATM 2022 will host exhibitors from across the tourism ecosystem, representing Saudi as the Center East’s should-pay a visit to vacation spot for tradition, enjoyment, and business.

Copyright 2022 Al Hilal Publishing and Promoting Team Offered by SyndiGate Media Inc. (

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