DIAL discourages non-important travel with #TravelTomorrow campaign


In an effort to motivate men and women to prevent non-vital travel, Delhi Worldwide Airport Limited (DIAL) has launched a social media campaign with a sequence of #TravelTomorrow offers that drive home the information with a twist. The campaign has been conceptualized by 22feet Tribal Globally, component of the DDB Mudra Group. 

With the place grappling with the second wave of the pandemic, folks have been recommended to stay indoors to curb the spread of COVID – 19. In a disaster of this character, non-important travel is finest to be prevented. Nonetheless, consistent reminders of lovely destinations, serene beaches on social media can likely cause housebound travellers to put their pending travel programs in motion. This perception was an enabler for DIAL to go in opposition to the grain of its personality and start a campaign that place the nationwide desire first, for the security of the individuals and the state.


Motivational vacation rates can be consistently observed on social media, and they are usually shared with a stunning backdrop that instantly can make 1 want to be aspect of that exotic locale. The concept was to participate in all around with people’s anticipations of these inspiring vacation quotes. The marketing campaign was brought to lifestyle by putting a special spin on often used phrases these as ‘Carpe Diem’ and ‘Wanderlust’ with visuals that are looking out from a window, exhibiting lovely locations but from the security of one’s household. 

Talking about the marketing campaign, Debashish Ghosh, National Innovative Director, 22toes Tribal All over the world said, “Social media captures an individual’s creativeness, specially when they are cooped up in their house with a constrained established of activities. In the present-day circumstance, being house is the very best way to guard ourselves and leisure journey need to be prevented. When DIAL is at the forefront of getting and facilitating support flights as nicely as Vande Bharat flights from across the globe the travel facilitator also took on the obligation to dissuade individuals from non-essential vacation. The workforce deployed a counter-intuitive acquire on well-liked travel verbiage to inject the message with a dose of levity. And which is how this campaign arrived to fruition.”  

The marketing campaign is reside throughout social media platforms such as Instagram, Fb, Twitter and LinkedIn.

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